It Starts at the Top…
Posted on November 18, 2009 by Christine | 2 Comments
I can’t tell you how often I’m reading a blog or a website, and I glance up at the title bar on my web browser only to see a completely pointless title like “Home” or “Blog” even worse, the name of the company that mad the template you’re using for your portfolio.
Stop what you’re doing right now and go look at your sites. What is your title? What is it saying to people?
Titles are used in countless ways — first and foremost, it is the information that Google pulls when it is displaying your site among their lists. It is also what the people that read your site, your potential clients, see if they are using tabs in their browsers, when they bookmark your page, and so much more!
If your title isn’t clear, how will they ever find you again? If your title says something like Bl*d*main or Templates for Photographers, does that help you? Or the company that made your template?
To change your blog’s title in WordPress, log in and go to Settings (it is the last item on the column on the left). Under General Settings, right there, you will see “Blog Title” as an option – make it something that helps people and computers! Start with your business name, and then maybe include where you are located at. People always want to know that!
Be sure to change the Tagline as well while you’re there. I noticed yesterday that even if you don’t have that showing up on your blog’s template, it does get pulled by Facebook. Looks a little silly if it still says something about you being just another WordPress blog, because we know you’re not just another anything. You’re FABULOUS! Now help the world see that!
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Tags: blogging | photographers | titles | Wedding Planners | wedding vendors | WordPress | WordPress tips
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Hi! I'm Christine. I've been blogging here since 2000. I am married to Mike. I have a son, Jason. We have a cat, Mona. We live in Houston, Texas.
I love helping other photographers and other small business owners improve their businesses. Most of my posts here are related to that, although sometimes I write about personal things as well.
I am currently available for business & blogging consulting and assisting you with WordPress. Contact me for more details.
I am a wedding and boudoir photographer and I'm available both in Houston and for travel worldwide. I would love to be a part of your wedding!
You can buy prints of my photography.
In addition to photography and geek things, I sometimes knit. I even used to have a knitting podcast, PointySticks.
November 18th, 2009 @ 6:19 pm
Hey, that’s how I found out about bl*d*m… ! I had no idea who to use for that, and some other photographer failed to change it on their site, and I was like “boo-ya!!”
December 20th, 2009 @ 11:21 am
I simply overlooked this…what an easy–and tactical–fix. Thanks for sharing this and all you do.