In today’s climate, it is very important to have a personal brand. It will make you memorable to the people that meet you, and networking is very key no matter what you do for a living, and even outside of work.

I came across two items today that can help you define your personal brand, and possibly even rebrand yourself if necessary:

• CC Chapman’s Managing the Gray podcast on Origins and Self-Brands
• Free eBook - The NXT Big Thing on Personal Branding for Technology Professionals (Don’t let the title throw you off - it really applies to everyone.)

If you don’t know CC Chapman, I suggest that you learn more about him. I’ve had the honor of knowing him for years thanks to my blog, and I regret that we haven’t met in person on my trips to Boston. His Accident Hash podcast is fantastic, he is Vice-President of New Marketing for crayon (which exists in Second Life, something I still need to check out because I don’t conceptually “get it” yet), and he has been making independent films for Random Foo for over 10 years. Like I said, a pretty amazing guy.