That’s What I Thought At First…
Posted on February 10, 2002 by Christine | 3 Comments
When I first saw the mLife commercials, I assumed it had something to do with MetLife. Obviously, wrong. But MetLife feels the same way and is suing AT&T Wireless. “MetLife said in a statement that it disapproved of AT&T Wireless’ use of the term, which it found “confusingly similar” and potentially “dilutive” to MetLife’s own trademarks, “thereby causing irreparable harm to the company.” The New York-based insurance company also said the mLife ads were similar to MetLife’s own “have you met life today?” campaign, which, it said, “also address issues such as enhancing life significance in an emotional way.” MetLife also objected to AT&T Wireless’ frequent use of “mLife” as spelled “mlife,” which it felt were similar to “have you met life today?”.”
AT&T of course thinks the suit is frivilous. As a consumer, MetLife was the first thing I thought of, and isn’t that the purpose of a trademark? To have the ability to brand it and make it your own identity for your company? Yes, it is. Now I just hope the courts back them up on that for the sake of business small & large everywhere.
Related posts:
- An Announcement…
- Hate the Voicemail Maze on Phones?
- The Call
- Get Off of Me!
- Someone Stop the World, I Want to Get Off…
Comments
3 Responses to “That’s What I Thought At First…”
I’m Quite Clever
About Me
Hi! I'm Christine. Wife to Mike. Mom of Jason. Owned by 4 cats. Houston & Destination Wedding Photographer & owner of Hot Mama Boudoir. Blogger since 2000. Living in Houston, Texas since 1985. Living in a 1920 Bungalow in the Heights since 2011.
Want to know more? Just ask.
Extreme
February 10th, 2002 @ 12:48 pm
I’m with you. I thought for sure it was some new Met Life campaign when I first saw it. The *last* thing on my mind was a cellular phone gig, let alone AT&T Wireless.
February 10th, 2002 @ 10:01 pm
well said. i think MetLife has a very strong case here.
February 13th, 2002 @ 12:58 am
Does anyone know where I could get an exact copy of the advertisement?If so please email me.